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Flora Growth Corp.

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Flora Growth Corp. (NASDAQ: FLGC) is building a design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time.

The company operates one of the largest outdoor cultivation facilities in the world with an aim of marketing a higher-quality premium product at below-market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, the company leverages natural, cost-effective cultivation practices to supply cannabis and cannabis derivatives to wholesale buyers and its diverse business divisions.

Founded in Canada, Flora moved its headquarters to Miami in late 2021 as the company expanded its reach across the globe. Its base of cultivation operations are in Colombia, where it has built an extensive distribution network that includes Colombia’s largest distributors, while the recently acquired Vessel Brand team is based in Carlsbad, California.

Currently, Flora is organically growing market share across its three major pillars – wholesale cannabis, CPG cannabis brands, and pharmaceutical cannabis – while seeking revenue-generating acquisitions that offer human-capital expertise and an accretive distribution network to amplify revenue growth.


One of the core and most strategic aspects of Flora’s business model is Cosechemos, the company’s 247-acre cultivation facility in Colombia. Given Colombia’s ideal climate, Flora’s production cost is approximately $0.06/gram, compared to production costs of $1/gram or more in North America and other parts of the world.

Not only can Flora fully supply cannabis and its derivatives to its internal brands and divisions; it can do it at a cost that is hard to compete with and at the world’s highest quality standards.

Flora’s cultivation is certified GACP, which means the company’s flower can be used within medical markets globally. Flora also just completed a state-of-the-art EU-GMP compliant extraction facility at Cosechemos, throwing open the door to a significant revenue opportunity in the $16.47 billion global medical cannabis market. Sales are expected to start ramping up in early 2022 out of this facility.

In addition, the Colombian government recently overhauled cannabis legislation, opening the cannabis market by allowing the export and domestic consumption of dried flower and cannabis ingestibles.

Investment Considerations

  • Flora Growth operates one of the largest outdoor cannabis cultivation facilities in the world with an aim of marketing a higher-quality premium product at below-market prices.
  • Flora moved its headquarters to Miami in late 2021.
  • Flora is organically growing market share across its three major pillars – wholesale cannabis, CPG cannabis brands, and pharmaceutical cannabis.
  • In November 2021, the company entered the rapidly growing U.S. CBD beverage market by signing a licensing agreement with luxury brand Tonino Lamborghini.
  • Flora recently acquired Vessel Brand Inc., the dominant brand in luxury cannabis consumer technology.
  • The company closed out 2021 by announcing a 2022 revenue guidance projection of $35-45 million.
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Recent Coverage

InvestorNewsBreaks - Flora Growth Corp. (NASDAQ: FLGC) to Participate in Luxury Meets Cannabis Conference, May 5-6, New York City

April 29, 2022 8:30 AM

Flora Growth’s (NASDAQ: FLGC) executives Luis Merchan and James Choe are scheduled to participate at the upcoming Luxury Meets Cannabis Conference. The two-day event is scheduled for May 5–6, 2022, in New York City. The premier B2B CBD, hemp and cannabis event — the first of its kind — is an ideal venue to shine a spotlight on FLGC’s impressive line of lifestyle products and brands. The conference is designed to bring together premium CBD, hemp and cannabis brands and their founders with representatives from top mainstream retailers, global media, leading dispensaries and investors. Flora Growth is a leading all-outdoor cannabis cultivator and manufacturer. Flora Growth CEO Merchan will be involved in the first offering of the conference, the Business Insider Live at LMCC 2022: New York Is Ready for Youevent hosted by Business Insider’s Yeji Jesse Lee and Jeremy Berke. Choe, the company’s chief strategy officer, will participate in a panel scheduled for the second day of the conference. Panel members are slated to discuss essential insights into the voice of the cannabis consumer. “We are looking forward to sharing our excitement for the global opportunity of CBD, hemp and cannabis with other business leaders and industry experts at the Luxury Meets Cannabis Conference in New York,” said Flora Growth CEO Luis Merchan in the press release. “We’re continuing to execute on our strategy to build a global house of brands servicing consumers across the globe, and firmly believe the future of cannabis has a meaningful place in the luxury retail market.”

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